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Ju Yeon Hong

MA work


The first time I touched whale skin, four years ago in Japan, I was surprised by its lustre. It was so beautiful but at the same time I was caught in a moral dilema for the first time.

This is a story about emotions, not vegan.


  • MA Degree


    School of Design


    MA Fashion Womenswear, 2016



  • Design is everywhere. To me, design is like a daily routine that could come to me at any time, anywhere. Since I gain design inspirations from everything, the flow of ideas are very fast through the changes of the four seasons. I try to be always open-minded and take in ideas from my surroundings, and try to incorporate different materials and two opposing points of view into my works. 

  • Degrees

  • BA Fashion Womenswear, Seokyeong University, Seoul, South Korea; Diploma, Korean Shoe Making
  • Experience

  • PR management, Suecommabonnie, Seoul, 2011–12; Designer, J KOO , Seoul, 2014-
  • Awards

  • Lotto Shoe Design, 2014 ; Finalist, Adidas Forum Trainer Re-imagined, 2015 ; First prize, British Fashion Council Portfolio Award, 2015