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Josie Tucker

MA work

Subcultural Promiscuity

This project, brought about from research into our current subcultural situation, asks why our notion of a 'traditional' subculture no longer exists, and why our political and ideological protest is not solidified in a collective creative output. This satirical body of work is set in the year 2292, and is looking back to the early 21st century, through the veil of a fictional digital blackout, and the loss of the majority of information. Historians of the future discover the remains of a popular makeover gameshow, in which contestants are given arbitrary subcultural identities. As they look to the cultures of now to explain how we dealt with our ideologies, they look optimistically and with a lot of guesswork.


  • MA Degree


    School of Communication


    MA Visual Communication, 2017

  • I am a visual communication designer who works across a variety of mediums including video, animation, 3D, graphic design and illustration. I am interested in how the application of humour and satire across the visual communication practice provides an opportunity for optimal understanding. My work often adopts a DIY aesthetic, as I am also interested in how the recognition of human interaction aids information accessibility.
  • Degrees

  • BA Illustration and Visual Media, London College of Communication, 2014; Foundation Degree, Kingston University, 2011
  • Experience

  • Brainchild Festival, Head of Visual Identity, 2011–2017; Deptford X, Graphic design for branding with Richard Ashton, 2016; Design Miami, and Design Miami Basel, Photography team, 2016
  • Awards

  • D&AD New Blood, Best in Show, 2014