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Joonas Vartola

MA work

I feel that vehicle design has taken me as a designer closer to sculpture and architecture. For me, vehicles are emotional motion architecture, and fundamentally about subtleness, balance and impression. I have been very interested in the journey itself and product semiotics in vehicle design. Time at the Royal College of Art has clarified my passion for vehicle design and I look forward to working in the automotive industry.

I believe in process, trial and error. I have always been extremely enthusiastic about exploring different methods in design and developing insights to ideas by testing.

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Vehicle Design, 2008

  • I feel that vehicle design has taken me as a designer closer to sculpture and architecture. For me, vehicles are emotional motion architecture, and fundamentally about subtleness, balance and impression. I have been very interested in the journey itself and product semiotics in vehicle design. Time at the Royal College of Art has clarified my passion for vehicle design and I look forward to working in the automotive industry.

    I believe in process, trial and error. I have always been extremely enthusiastic about exploring different methods in design and developing insights to ideas by testing.

  • Degrees

  • BA (Hons) Product Design, Institure of design, Lahti Polytechnic, Finland, 2006; Foundation, Visual Design, Tampere School of Art and Media, Finland, 2002
  • Experience

  • Exterior Designer, Daihatsu Motor Company, Osaka, Japan, 2007; Concept Designer, Nokia, Helsinki, Finland, 2006; Concept Designer, Muodonmuutos Ltd., Tampere, Finland, 2005
  • Exhibitions

  • Stance - Finnish Vehicle Design, Design Forum Finland, Helsinki, Finland, 2006