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Student Showcase Archive

Jon Rasche

MA work

MA work

  • IntroSpec

    IntroSpec, Jon Rasche

  • EXP 3.2 - RED

    EXP 3.2 - RED, Jon Rasche


IntroSpec is a set of tools that enable creators to better understand their clients and employees and then provide them with the optimum environments to maximize their potential.

A testing method… that builds upon credible psychological tests, links them to my own, applies them to measure hard to quantify ‘emotional and subjective’ data, and uses that data to create a landscape to plot a person’s performance data in relation to the environments and stimuli they are subjected to.

A language… that condenses a codex of a person’s psychological responses to different environmental conditions and how those conditions impact their performance at tasks. It then compiles all that meaningful data into an easily sharable code.

A tool… that takes common everyday words, activities, goals and feelings that a person wants a design to be associated with, determines the mental state associated with those properties, and uses a person’s psych-profile code to translate those desired associations into tangible environmental conditions and stimuli.



  • MA Degree


    School of Design


    MA Innovation Design Engineering, 2016

  • With a strong Purdue University engineering background and work experience in the architecture industry, I am an Industrial Designer who graduated second in his course at Purdue University. An experienced professional, I've worked on all aspects of product development from early brainstorming to manufacturing and packaging. Wanting to push further and think farther, I moved from Milwaukee Wisconsin in the United States to attend Imperial College London and the Royal College of Art and earn a double masters degree in Innovation Design Engineering MA/MSc, with the ultimate goal of meeting like-minded individuals and assembling a team of design super-heroes to change the world.

    I am best described by my former employer: “To say that Jon is multifaceted would be an understatement. Industrial design, GUI/UX, graphics, animation, performance and research are all things within his toolbox. Couple this with Jon’s lust for emerging technology and his drive to push the envelope, the only safe designation to give this guy is ‘Change Agent’.”

  • Degrees

  • BA Industrial Design, Purdue University, USA, 2012
  • Experience

  • Co-founder and CEO / CTO, 207 Limited, London, 2015-current | ; Industrial designer (UX/IX/UI), Red Fusion Studios, Milwaukee, 2013–14 | ; Industrial designer (Contract), Choi Design, Chicago, 2012 | ; Design internship, Kahler Slater Architects, Milwaukee, 2012 | ; Architecture internship, Kahler Slater Architects, Milwaukee, 2011 |