Joel Trotter

‘We are not tinkers who merely patch and mend what is broken... we must be watchmen, guardians of the life and the health of our generation, so that stronger and more able generations may come after.’ – Dr Elizabeth Blackwell (1821–1910)


WHY: The leading causes of death in the UK are from preventable diseases. Derek Wanless’s ‘Fully Engaged Scenario’ for the NHS illustrates that we need to engage the public with their personal health and uptake new technologies, particularly in relation to preventative healthcare.


HOW: ‘Genobi’ is a platform that enables the exploration, understanding and education of the interconnections between your genetic variables, and genetic-related health information accumulated throughout life. These variables are visualised as interlinking networks, facilitating a systematic and holistic health view, which is key to the development of a health-conscious individual and fundamental in the development of a health-conscious society.