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Joachim Froment

MA work

0.6 Chair / Freen, drone

0.6 Chair is designing and developing a new process of wood lamination with a carbon fiber reinforcement. The aim of this project is to reduce our wood consumption and celebrate this noble material bringing the thickness of this chair to only 0.6mm and weight less than 2kg.

Freen is a safer, more robust and more friendly drone for children. It is a toy that brings a more positive connotation and that reconnects children with the beauty of flight.


  • MA Degree


    School of Design


    MA Design Products, 2017



  • I am an artist and designer with a background in industrial design and fine art. My aim in the design field is to create a greater symbiosis of poetry and industry. Art and sciences art two disciplines that I combine in my design as they nourish each other. Make things look better and work better simultaneously  is my main challenge, from designing furniture to transport I try to simplify the product (process, manufacture, material use and consumption, energy consumption, aesthetic, performance).
  • Degrees

  • BA Industrial Design, La Cambre in Brussels, 2015
  • Experience

  • Designer, Johns Manville, USA, 2015; Jury member, SMC BMC International Design Award, 2017; Designer, Quimesis, Brussels, 2016
  • Exhibitions

  • Off Cell, Studio 1.1, London, 2016; Elements of Now, Ghent, 2016