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Jiyeun Sung

MA work

Living in a digital age has changed our experiences of the world by opening a door to variable expression.


What if a typeface could represent a writer’s emotion? If this is possible, where can we find a reasonable source to express this emotion?


With this question, I explore ways in which a typeface could deliver not only information, but also the writer’s emotion. To do this, I have created a digital interactive typeface that changes based on real-time weather conditions, since the weather is one of the essential elements that influences our emotions.


Info

  • MA Degree

    School

    School of Communication

    Programme

    MA Visual Communication, 2012

  • Living in a digital age has changed our experiences of the world by opening a door to variable expression.


    What if a typeface could represent a writer’s emotion? If this is possible, where can we find a reasonable source to express this emotion?


    With this question, I explore ways in which a typeface could deliver not only information, but also the writer’s emotion. To do this, I have created a digital interactive typeface that changes based on real-time weather conditions, since the weather is one of the essential elements that influences our emotions.