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Jimmy Tidey

PhD Work

Mapping Communities with Social Media Activity


  • Jimmy Tidey
  • PhD


    School of Communication


    Information Experience Design, 2013–

  • Jimmy Tidey is a PhD candidate at the Royal Collage of Art, where he works between Information Experience Design and the Helen Hamlyn Centre as part of the AHRC-funded Creative Exchange (CX) hub. 

    He is building software that maps geographic communities using their social media footprint. Looking across Twitter, Facebook and blogs, can we find out what a community values? What do people use the park for? Which junctions do cyclists worry about? So much important information about where we live is dissipated across the web; the question is how it can be collected, and how it should be presented. 

    Moreover, who is the audience? Local government uses many resource-intensive methods to understand the people they serve, perhaps digital approaches can help. Or perhaps it is about distributing this information back to the people who generated it?