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Ji Young Lee

MA work


It is estimated that there are 102,000 children and adults living with a brain tumour currently in the UK, and more than 11,500 new cases of brain tumours every year.

Cancerous or non-cancerous, brain tumours highly affect every aspect of the lives of not only the people that get diagnosed with it, but their loved ones as well.

Alke, which means the spirit and personification of courage and battle-strength in Greek mythology, is a service platform for people with brain tumours and their carers that helps them understand, adapt and easily manage their rehabilitation on a daily basis.

It offers personalised support by leveraging technology, in order to help people with brain tumours regain control of their lives, increase independence and reduce unnecessary hospital visits. At the same time, Alke helps carers balance their caring roles and maintain their desired quality of life by ensuring that they receive both the medical knowledge and emotional support that they need.


  • MA Degree


    School of Design


    MA Service Design, 2018

  • Hello, I am Ji. I am an experience service designer. Previously, I was an experience designer at Firstborn in NYC and at Samsung Research America in California. I was born in South Korea, but have been roaming around United States for the past 11 years, and am now in London to explore diverse and new perspectives.  I studied Communication Design and Human Computer Interaction at Carnegie Mellon University, and am currently pursuing an MA Service Design degree at Royal College of Art.  I enjoy delivering solutions to complex information and problems by designing information easy for users to understand and relate to. I am particularly interested in designing service through digital experience, and how the integration of the new technologies and experience design will affect the future of Service Design. My work represents the journey I have taken to become the designer I am today. This journey brought me through Graphic Design to Motion, Communication, System, Interface and Experience Design.

  • Degrees

  • BFA Communication Design and Human-Computer-Interaction Minor, Carnegie Mellon University
  • Experience

  • Service Design Intern, Tata Consultancy, London, 2017; Assistant Experience Designer, Firstborn, New York, 2015-2016; Interaction Design Intern, Samsung Research America, 2015
  • Awards

  • 3rd Place, RCA Innovation Health Jam, 2018
  • Conferences

  • Publications