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Ji Won Yun

MA work

Vision Maserati

A visionary vehicle that has a 'fat-free' premium value.

The idea of 'low-fat' conveys its uncluttered essence through pure and charming form. The aim was to to convey lightness while avoiding a sense of fragility, and delivering lightweight, super fit design. 

It rejects superficial luxury while conveying an authenticity of the brand. Elegance is simplicity. 


  • Portrait
  • MA Degree


    School of Design


    MA Vehicle Design, 2014

  • Degrees

  • BA Industrial Design, University of Technology Sydney, Australia, 2008
  • Experience

  • Exterior design internship, Fiat Centro-Stile, Turin, 2013; Aeronautical maintenance, ROK Army, Twenty-First Aviation Group, 2011
  • Awards

  • First Prize, Fiat 'Two of a Kind' Competition, 2014; Second Prize, Autocar Jaguar No-Tech Sketch Competition, 2013; Honorable Mention, Citroen Sponsored Project, 2012; British Council IELTS Scholarship, 2012