Jeung Woo Choi

• 

• MA Degree

  School

  School of Design

  Programme

  MA Innovation Design Engineering, 2012

• Contact

• [email protected]
  http://www.unlimitedpower.co.kr/
  http://youtube.com/user/cjw2514
  @twitter.com/cjw2514

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• Become a Superhero.


  Physical activity is necessary for building strong bones and muscles in young children, reducing the risk of obesity, as well as strengthening hearts and lungs. Exercise also helps young children to improve their gross motor skills.


  The design intervention developed enables children to ‘Become a Superhero’ and perform extraordinary feats for exercise and fun.


  The concept came from an idea to allow children to mimic the physical exercises of their heroes and encourages healthy play while tapping into young imaginations. This unique concept is a social way to play, bringing children together and unleashing boundless energy: why run, when you can fly!


• Degrees

• BA (Hons), Product Design, Central Saint Martins College of Art & Design, 2004

• Experience

• Product designer, Roksan Audio LTD, London, 2004; Internship, Alexander McQueen, London, 2010; Product development, Research Enterprise Centre, UOAL, London, 2004-6; Weapon and doctrine development, Special Warfare Command, South Korea, 2000-2

• Exhibitions

• GoGlobal, Tsinghua University, Beijing, China, 2007; Nokia Future of Mobile Design, Air Gallery, London, 2006; UnDu Graduate Show, Atlantis Gallery, London, 2004; BA Graduation Show, Lethaby Gallery, London, 2004

• Awards

• Winner, James Dyson Design Award, 2009; Winner, Imperial College New Business Challenge, 2008; Winner, Creativity Award and Snowdon Award for Disability Projects, Helen Hamlyn Awards, 2008