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Jessi Baker

MA work

‘Beyond the Age of Information is the Age of Choices.’— Ray Eames


Consumer choices represent daily opportunities to support alternatives that are better for the environment and society. Operating in the space between the consumer and the product, my project is an exploration into how future technology scenarios can cultivate transparency of information in consumer choice architectures.


I aim to enlighten and empower consumers to make more sustainable product choices and foster democratic information curation in augmented consumer environments.


Info

  • MA Degree

    School

    School of Design

    Programme

    MA Innovation Design Engineering, 2011

  • ‘Beyond the Age of Information is the Age of Choices.’— Ray Eames


    Consumer choices represent daily opportunities to support alternatives that are better for the environment and society. Operating in the space between the consumer and the product, my project is an exploration into how future technology scenarios can cultivate transparency of information in consumer choice architectures.


    I aim to enlighten and empower consumers to make more sustainable product choices and foster democratic information curation in augmented consumer environments.


  • Degrees

  • MEng, Manufacturing Engineering, University of Cambridge, 2007
  • Experience

  • Strategy consultant, Estin & Co, Paris, France, 2008-9; Design research, American Apparel, Los Angeles, USA, 2007; Summer internship, Arup, London, Bristol, 2003-6; Design engineering internship, Arup, London, 2002-3
  • Exhibitions

  • GoGlobal, Tsinghua University, Beijing, China, 2010; Sustain, Royal College of Art, 2010
  • Awards

  • Winner, Royal Commission for the Exhibition of 1851 Studentship, 2009-11; Winner, The Varsity Pitch Competition, 2007; Winner, Next Generation Entrepreneurs Forum, 2007