Inside

Jenny (Wei-Ting) Shih

MA work

Time, temperature and turbulence are the three brewing variables that need to be carefully controlled for a cup of coffee with a well-balanced taste. It is important that the baristas adjust the variables for different types of coffee beans. However due to high demand, automatic coffee machines have been slowly replacing manual and traditional brewing methods in many coffee shops. Machines require minimum skill from the baristas and they have also interrupted the visual theatre for consumers to watch their drinks being made.

How might we reinforce the identity of individual baristas as well as the relationship between baristas and consumers? The physical outcome of the project is a new filter coffee-brewing device with transferable memory. Through this coffee maker, baristas will be able to design and digitally record their unique brewing methods, which can be shared with their customers. Using an altered version of the device, the same experience and taste are delivered automatically in front of the consumers at home or at work. The objective is not only to create a new visual sensation but to also build a stronger connection between people in the world of coffee and in local communities.

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Innovation Design Engineering, 2013

  • Time, temperature and turbulence are the three brewing variables that need to be carefully controlled for a cup of coffee with a well-balanced taste. It is important that the baristas adjust the variables for different types of coffee beans. However due to high demand, automatic coffee machines have been slowly replacing manual and traditional brewing methods in many coffee shops. Machines require minimum skill from the baristas and they have also interrupted the visual theatre for consumers to watch their drinks being made.

    How might we reinforce the identity of individual baristas as well as the relationship between baristas and consumers? The physical outcome of the project is a new filter coffee-brewing device with transferable memory. Through this coffee maker, baristas will be able to design and digitally record their unique brewing methods, which can be shared with their customers. Using an altered version of the device, the same experience and taste are delivered automatically in front of the consumers at home or at work. The objective is not only to create a new visual sensation but to also build a stronger connection between people in the world of coffee and in local communities.

  • Degrees

  • MEng, Mechanical Engineering, Imperial College London, 2011
  • Experience

  • Product designer/ mechanical engineer, IDEO, Shanghai, China, 2012; Mechanical engineering designer, SCITEK Consultants, Derby, 2010; Mechanical engineering designer, Science & Technology Facility Council/ RAL, Oxford, 2009
  • Exhibitions

  • International Cultural Industries Fair, Shenzhen International Exhibition Center, Shenzhen, China, 2013; Work In Progress , Royal College of Art, London, 2013; Rio Tinto Sports Innovation Challenge, Imperial College, London, 2012; Work In Progress, Royal College of Art, London, 2012