Jennifer Lyn Morone

This project is set in reality, where I am both the subject and orchestrator, adopting capitalist mentality and corporate strategy and applying them to the individual for self-exploitation. This is to challenge how far capitalism can go, the extent that privacy is being invaded, and questions what is the value of a human in relation to society and as a data generating organism.

Jennifer Lyn Morone, Inc is both a critical representation of capitalist society today and an attempt to solve the current issues surrounding data markets and the ownership of information.

By incorporating myself as a person I fill the roles of founder, CEO, shareholder and product of Jennifer Lyn Morone, Inc. This allows me to make every aspect of who I am, my identity, and the data I generate into profitable goods and services. 

My individual existence is broken down into mental, physical, biological or personality services to capitalise on. While, at the same time, I apply the same methods of data collection used by companies and governments to tap into my myself as a resource. This makes the data I create property of Jennifer Lyn Morone, Inc. By collecting as much information about myself as possible I am able to investigate the incentives of this multi-billion pound industry and try and become a player in the data market.