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JeeYoon Hong

MA work

Scaling the entrepreneurship ecosystem: Founders Squared

While the UK is getting increasingly better at starting new businesses, driving growth in these businesses remains a challenge. In addition to the supportive environment for founding new businesses, we need an equally supportive and productive environment to accelerate business growth. 

Founders Squared connects growth-seeking founders to other founders who can give empathetic guidance on scaling their businesses and help see through blindspots from their own experience. Founders Squared helps founders identify and target their areas of need with self-assessment tools and matches them to other pathfinder founders who have turned their knowledge and experience into roadmaps and inspirations for other's success. 

At Founder Squared, unlike accelerator models that run programmes for a cohort, founders can address their unique challenges and receive tailored support from trusted pathfinders who share their point of view as founders themselves. Founders can build purpose and structure into their conversations with Founders Squared and connect faster to those that can help them move forward and navigate their challenges with less uncertainties and mistakes. 


  • MA Degree


    School of Design


    MA Service Design, 2018

  • JeeYoon Hong 

    I design services and experiences that fuse together strategy and creativity. Underpinning my design practices with my backgrounds in neuroscience and product management, I tackle complex challenges through applied behaviour science, systems-thinking and human-centered design.