Jeehoon Shin

It is wonderful to be a designer because we create the absent elements of our environment and introduce new excitement to the world. As exciting as it is, it is also extremely challenging to do the job well and, for that reason, I try to approach a design problem from as many different directions as possible, encompassing various approaches from different fields of art and design. Working and living with a variety of committed designers from all over the world, my mind has broadened and my creative muscles are stronger than ever.


FRAME + TWIST


I want to create a car, a zone, an experience where the driver sees and feels the world totally differently, from a creative perspective. A vehicle is one of the few products where the user goes inside and moves outside. This makes it not only a transportation device but also a medium for experiencing the world from a different perspective. I want to explore the possibilities of this new mobile medium, in its exterior form and on-road experience.