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James Etherington

MA work

Softly does it

Collaborating with children to create their manifesto for the future, I’ve made a series of rugs that make their words physical and share them with the world. In doing so I’ve preserved the hopes they expressed- juxtaposing both the profound and the silly- so that they last into the future as the children themselves grow older. Hopefully as they do so they’ll enact their manifesto and form the world into a better place, until they do, my rugs allow their words to comfort in the present through their soft material form.


  • MA Degree


    School of Communication


    MA Visual Communication, 2018

  • I would define myself as a maker of tactile aphorisms, with a practice largely concerned with the act of sharing a story in some sense, making work that is usually rendered typographically. The work I produce is always an accessible way into a deeper conversation, an easy door to walk through to arrive at the start of a complex understanding. 

  • Degrees

  • BA Graphic Design, University for the Creative Arts, 2016
  • Experience

  • Graduate Teaching Assistant, University for the Creative Arts, London, 2014 to present; Freelance Graphic Designer, London, 2014 to present
  • Exhibitions

  • Into the Dark, The Bunker, London, 2017
  • Awards

  • Membership of the International Society of Typographic Designers, 2016