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Jae Kyung Kim

MA work

You Can't See the Wood for the Trees

As people increasingly use online media, we have become accustomed to creating artificial memories, which are based on the information we access from the Internet that shapes our collective/individual imagination.

The way we normally see and perceive the surroundings passes through imagination. What happens when imagination is influenced by the software culture? The sculptural installation You Can't See the Wood for the Trees enables the experience of this specific aspect of our society through a metaphor; a window, which represents the mediated perception of reality through the lenses of digital media and interfaces.

'Memory is a part of what constitutes our knowledge. Another part of our knowledge is contained in our current perceptions, of what we are seeing, of our own bodies, and of the people and things around us.'
– W Histein, 2009


  • MA Degree


    School of Communication


    MA Information Experience Design, 2015

  • Jae Kyung’s work aims to draw attention to the illusion of digital media that frames our experiential perception of space. Her works are informed by integrated processes of sculptural installation, visualisation and materiality, which she considers as an immersive experience between people, objects and space. 

    The projects undertaken during her MA in Information Experience Design have focused on tactile and sensory experience, and her works has been showcased at the Science Museum, the V&A Digital Futures series, and various conferences. Other projects include an experiential installation created in collaboration with a Physics PhD student from Imperial College London, and a research-based design project with Sir John Soane’s Museum.

  • Degrees

  • MFA Visual Communication Design, Hongik University, 2010 ; BA Visual Information Design, Kyung Hee University, 2007
  • Experience

  • Design teacher, Kaywon Arts High School, Bundang, 2007–12; Assistant to exhibition designer, Kensington Palace, London, 2014; Lab technician, Royal College of Art, London, 2014
  • Exhibitions

  • Work in Progress Show, Royal College of Art, London, 2015; Condensation Placard, The White Building, London, 2014; The Exponential Horn: In search of Perfect Sound, Science Museum, London, 2014; Physics Happens in a Dark Place, Shoreditch Town Hall, London, 2014; Mapping Post-Digital Futures, Royal College of Art, London, 2014; IDC 2014, Royal Institute of British Architects, London, 2014; NODEM EXPO 2013, Museum of Medieval, Stockholm, 2013; Data Manifestation, Hockney Gallery, London, 2013
  • Conferences

  • Confabulated Architecture at the POLIN The Museum of the History of Polish Jews, 2014