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Jaap de Maat

MA work

I Know What You Did Last Summer

It is not physically possible for the human brain to remember every event from our past in full detail. The default setting is to forget and our memories are constructed based on our current values. In the digital age it has become easier to look back with greater accuracy. But this development contains hidden dangers, as those stored recollections can easily be misinterpreted and manipulated. That sobering thought should rule our online behaviour, because the traces we leave behind now will follow us around for ever.


  • 01jdmpp
  • MA Degree


    School of Communication


    MA Information Experience Design, 2014

  • I am a graphic designer from Holland currently based in London. While studying Information Experience Design at the RCA I have been exploring new territories within visual and multimodal interaction communication, mainly through data visualisation, programming and physical computing.

  • Degrees

  • BA Graphic Design, Willem de Kooning Academy Rotterdam, Netherlands, 2007; MBO Graphic design, Advertising, Presentation and Communication, St Lucas Boxtel, Netherlands, 1998
  • Experience

  • Co-founder and graphic designer, Studio Joep Jacobs, 2007-12; BA associate lecturer in typography, Central Saint Martins College of Art & Design, 2010-ongoing; MA associate lecturer in graphic design communication, Chelsea College of Art and Design, 2011-ongoing