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Student Showcase Archive

Jaana Tarma

MA work

MA work

  • Designing together with users.

    Designing together with users., Jaana Tarma 2014
    Photographer: Jaana Tarma

  • Exploring Sharing economy from a private transport angle., Jaana Tarma 2013

  • Solving problems, creating solutions.

    Solving problems, creating solutions., Jaana Tarma 2012

  • Stakeholder interview.

    Stakeholder interview., Jaana Tarma 2012

  • Cardboard city - prototype of the user environment.

    Cardboard city - prototype of the user environment., 2013
    Photographer: Jaana Tarma

  • Stakeholder engagement.

    Stakeholder engagement., Jaana Tarma 2013
    Photographer: Jaana Tarma

  • User Interview.

    User Interview., Jaana Tarma 2012
    Photographer: Jaana Tarma

Worksparks: B2B Ride-sharing Solution

Worksparks - less driving, more connections

Worksparks provides a new choice for commuters, enabling ad-hoc, immediate travel. 

Worksparks platform is tailored around user expectations, routines and wishes, turning ride-sharing into a convenient, instant, secure, socially engaging and financially rewarding way to travel. 

Worksparks app, enabled by smartphone’s geolocation feature, allows commuters to request a lift from colleagues either in advance, or in real time, making ride-sharing totally flexible. 

Drivers enjoy preferential parking, and receive financial rewards which in their turn promote local community. 

Passengers get a smooth door-to-door commute, at the time of their choosing.

Cross-departmental introductions create new connections for both; crowd-sourced problem-solving platform further promotes group cohesion and provides practical solutions.

For the commissioning organisations Worksparks offer a co-discovery and co-creation service which helps them to effectively implement models encouraging responsible commuting, turning them from passive enablers into active promoters. 

Bottom line? Reduced need for parking places, greener environment, improved cross-departmental communication, and financial savings.



  • Jaana Tarma, Service Designer
  • MA Degree


    School of Design


    MA Service Design, 2014

  • My Masters at Helsinki School of Economics taught me to keep projects both implementable and commercially viable. RCA Service Design has expanded my thinking beyond spreadsheets and schedules, making me realise the very obvious: we all care about the experience. The course has given me the tools, knowledge, and enthusiasm to create solutions that work for anyone who comes in contact with them - whether we do so as clients, users, service providers, payers, or regulators.

    My ambition is to build services that are socially, environmentally and financially sustainable, engaging to use, and bring real benefits. 

    I solve problems, rather than create new ones.

  • Degrees

  • MSc (Econ), Helsinki School of Economics
  • Experience

  • and LinkedIn for details