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Iñigo Onieva Molas

MA work

Seat e-moción: Press PLAY to escape

Back to driving emotions in a soulless autonomous driving world.

Nowadays people in the cities are not driving anymore, the use of public transport or mobility solutions such as Uber are reducing the need of driving. In the future, cities would be even worse, the use of autonomous cars will extinguish the emotions of driving. My goal is to show how Seat could attract those future generations in order to make them want to drive.


  • MA Degree


    School of Design


    MA Vehicle Design, 2017

  • I am passionate of cars and technology, areas which day by day are getting more related to one and other. However, I am also very interested in history, other cultures and art which gives me a strong foundation in order to face every project. In conclusion, I like to create really modern shapes with a pure soul, finding the balance between the future and the past.
  • Degrees

  • MSc Transportation Design, Istituto d'Arte Applicata e Design, 2013; BSc Industrial Engineering, Universidad Antonio de Nebrija, 2011
  • Experience

  • Exterior designer Intern, Seat. Barcelona, 2016; Vehicle designer, Car Magazine Spain. Madrid, 2015; Aerospace division designer, SENER Engineering. Madrid, 2012
  • Exhibitions

  • Future Journey, Future City, London Transport Museum, London, 2016-2017
  • Publications

  • Bugatti Vizcaya, Car Spain Magazine, March 2017; Rolls-Royce Silverstone, Car Spain Magazine, April 2015