Ike Sikuade

I am interested in creating, growing, and guiding the next generation of consumer-facing companies. I focus on using design to create thoughtful products that delight customers and are commercially viable. After spending a number of years in finance, helping large companies grow larger, I set my sights on helping startups leverage design to compete with big fishes.

My 1st project 'Notes Beauty' challenges the notion of one standard of beauty. By empowering consumers to tailor their beauty products, Notes Beauty aims to break down stereotypes of what 'good' looks like, starting with haircare.

My 2nd project 'Notes Party' challenges sustainability in party games and celebration productions. When was the last time you played with a deck of cards not coated in lacquer? or bought a game that wasn't shrink wrapped? As consumers become more aware of the problem of plastic waste, I explore how the supply chain can be altered to remove plastic from our games to create a niche, environmentally-friendly consumer games brand.