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Idoia Acha

MA work

Enlightened Common Sense

An immersive audio-visual piece that represents the journey of vision and transformation as outlined in the traditional Buddhist teaching The Noble Eightfold Path. Extracts from a series of interviews punctuate a more symbolic representation of the journey. An accompanying publication can be found in the dedicated Reading Room.


  • MA Degree


    School of Communication


    MA Visual Communication, 2017

  • Through experimental film-making, sound and graphic design I intend to give shape and form to the ephemeral nature of human experience. This is informed by an interest in Eastern philosophy and religion, specifically Buddhism. I investigate this subject through a hybrid language that combines traditional documentary material and symbolic elements in audio visual form. The aim of the work is to ask questions and encourage reflection rather than provide straightforward answers.

  • Experience

  • Design Director, TNS Global, London, 2012-2015; Co-founder, makeUP - brand slap and corporate face-lifts, London, 2001-2012. Branding and design for the cultural and non-profit sectors.; Web designer, SYZYGY, London 1999-2001