Ian G Kettle

MA work

Neuron: Brain–Machine Interface and the Automobile, an exploration of the consequences of brain–machine interface on the most ubiquitous of twentieth-century products, the automobile.


Neuron examines how new relationships created by ever-developing methods of interaction between man and machine can forge products and experiences more relevant for the current century. Through the intimate relationships created by BMI, vehicles will become an extension of the self, stripping back the wasteful and unneeded and creating agile, soft-treading cars that break free of conventional packaging and adapt to user needs while integrating seamlessly within their environment.


Info

  • MA Degree

    School

    School of Design

    Programme

    MA Vehicle Design, 2011

  • Neuron: Brain–Machine Interface and the Automobile, an exploration of the consequences of brain–machine interface on the most ubiquitous of twentieth-century products, the automobile.


    Neuron examines how new relationships created by ever-developing methods of interaction between man and machine can forge products and experiences more relevant for the current century. Through the intimate relationships created by BMI, vehicles will become an extension of the self, stripping back the wasteful and unneeded and creating agile, soft-treading cars that break free of conventional packaging and adapt to user needs while integrating seamlessly within their environment.


  • Degrees

  • BA (Hons), Automotive Design, Coventry University, 2009
  • Experience

  • Internship, Volvo Car Corporation Strategic Design, Gothenburg, Sweden, 2010; Internship, Factorydesign, London, 2010; Internship, Bentley Motors, Crewe, 2008; Internship, VTech Telecommunications, Tai Po, Hong Kong, 2007
  • Exhibitions

  • Taiwan Design Expo, Hsiao-Long Cultural Park, Chiayi, Taiwan, 2007; Royal College of Art Vehicle Design 2010, Royal Automobile Club, London, 2010
  • Awards

  • Shortlisted, Worshipful Company of Coachmakers Centenary Bursary, 2010; Winner, London Transport Museum Sense and the City Competition, 2010; Winner, Ford Motor Company Ultimate Urban Competition, 2009