Shera Hyunyim Park
Maps as subject of service design and value co-creation system
As more data is recorded, stored and analysed, we produce various kinds of spatial data in our daily lives – travel behaviour, energy usage, noise level, and emotional attributions from crowdsourcing. The digital data have become increasingly ubiquitous, producing unprecedented insights and mapped as a form of ‘big data’. These have changed users’ perception of place and informed their knowledge, thus helping users make better decisions, potentially producing new ways of knowing and being in the space.
Describing data of cities is a crucial step to both understanding people’s activity, planning and designing cities in urban environments. It is not simply describing places of space but is revealed as a system of networks and flows. The urban experience is represented through interconnected location-aware services and platform, generated between the human and places interaction.
The project-based research develops a new perspective on mapmaking, which leads map development has become a subject of service design. The project explores from a designer’s perspective, how map portraits service system of physical place, can be used to facilitate value co-creation and inform meaningful decision-making tool for cities.
School of Design
Service Design, 2014–
+44 (0)7738 253465
Hyunyim Park (also known as Shera H. Park) is a PhD candidate in Service Design at the Royal College of Art. Formerly, she has worked on multi-disciplinary projects crossing design, digital marketing strategy and activation, and design research over 14 years of industry experience.
Her current practice-based research explores subjects in the areas of Complex Service System and Design, Digital Platform, Big Data and Cartography, research that will develop new perspectives on potential service design in developing digital platforms, smart cities and public services using ‘maps’ as the media.
A recent project developed a new service strategy and business model to improve London Air Quality working with Transport for London (TfL) to create predictable urban flow for wider urban stakeholders. Future studies will contextualise the involvement of service design in new realms and investigate its implications.
- MA Design for Communication, University of Westminster, 2011; MA Art and Media Study, University of Westminster, 2005; BA Furniture and Product Design, University of Hongik, 2001
- Head of Digital Communication, LG Ad, UK, 2012-14; Digital Marketing Manager, LG Electronics, 2005-11; Graphic Designer, Hyundai Group, Seoul, 2001-04