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Hyoi Kim

MA work

Morbid Fairy Tale

My research is based on two accords, Aldehyde (imagine formaldehyde, cold and acidic) and Gourmand (sickly sweet, warm and animally), selected from the commonly used basic accords in fine fragrance creation, which possess two very opposite characteristics, yet are both considered to be ‘extreme’ and ‘hallucinogenic’.

Based on the above two accords and my textile research, Morbid Fairy Tale is a slightly eerie, yet romantic textile collection for upholstery use and wallpaper in an acidic pastel palette. The collection is accompanied by a room fragrance, and to be presented with a sound piece and an assortment of odd sweets to engage the five senses.


  • Hyoi Kim profile
  • MA Degree


    School of Design


    MA Textiles, 2014



  • I aim to explore and experiment with materials to create an experience, by delivering a unified impression through a cross-sensory approach among vision, touch (textiles) and olfactory (scent).

  • Degrees

  • BA (Hons) Fashion Design Womenswear, Central Saint Martins College of Art & Design, 2010; Diploma in Fashion Design, Samsung Art & Design Institute, Seoul, South Korea, 2007
  • Experience

  • Freelance print design, Eley Kishimoto, London, 2013; Print design intern, Alexander McQueen, London, 2013; Design assistant, Eley Kishimoto, London, 2010–2011; Womenswear designer (woven), pushBUTTON, Seoul, 2007
  • Awards

  • First Prize, Scarf Design, Shangdon Ruyi, 2014; Shorlisted, Colour Award, The Worshipful Company of Dyers, 2013; First Prize (team), Uniform Design, Samsung Digital Plaza, 2006