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Hwansoo Jeon

MA work

PROJECTO: Play Projection Together

In this era of display addiction, kids are getting captured by small worlds, such as those found in smartphones, on TV and in screen-based environments. It's too obvious, too individual and even too static for kids' imagination and play.

PROJECTO is a projection-based playing equipment encouraging group-body activity. It is dynamic, immersive and exciting! Children can transform their imagination into colourful pattern and movement in their body and play space. The interaction of projection effect between friends induces them to come out of a solitary universe and to communicate with others through action.


  • Jeon Hwansoo square
  • MA Degree


    School of Design


    MA Innovation Design Engineering, 2015

  • As a designer and engineer, I have been interested in seeking the balance between fantasy and the real world in a practical way. Before coming to the Royal College of Art, I worked as a quality engineer in an automotive company in South Korea, and as industrial designer in a design studio in Denmark. Through this variety of experiences, I learned realistic approaches to solve issues in context.

    At the RCA, I have been able to extend my capability to make something real, not only in terms of production methods, but as an innovative pathway to see, think, and implement ideas.

  • Degrees

  • Diploma in Product Design, Samsung Art and Design Institute, 2012; BSc Materials Science and Engineering, Seoul National University, 2003
  • Experience

  • Industrial designer, Anders Jensen Industrial Designers ApS, Copenhagen, 2011–2013; UX design internship, Samsung Techwin, Seongnam, 2011; Member of information team, Hyundai Motor Company, Ulsan, 2007–09; First lieutenant in air maintenance mechanic department, The Republic of Korean Air Force, Gimhae, 2004–07
  • Exhibitions

  • Work In Progress Show, Royal College of Art, London, 2015; Across RCA: The Encounter, Royal College of Art, London, 2014; GoGlobal: Peace of Design, The Peres Centre for Peace, Tel Aviv, 2014; Rio Tinto Sports Innovation Challenge, Imperial College London, London, 2014; Across RCA: Holloway Road, Royal College of Art, London, 2013; Design Code, SADI space hall, Seoul, 2011
  • Awards

  • First prize, PIN UP Design Award, 2012; IDEA Concept Awards, 2011; First prize, iF Concept Awards, 2011; First prize, iF Concept Awards, 2011; First prize, Red Dot Concept Awards, 2010; First prize, Gyeong-Gi Cultural Foundation, 2009