Please upgrade your browser

For the best experience, you should upgrade your browser. Visit our accessibility page to view a list of supported browsers along with links to download the latest version.

Hsin-Hua (Sheana) Yu

MA work


Fresh air on the go.

Air pollution causes seven million deaths each year, shortening life expectancy by an average of 5.5 years in people who live in heavily polluted cities. Pollution masks create a social barrier among people, while mobile air purifiers generate ozone: one of the pollutants contributing to poor air quality.

Aura, the new personal air purifier, utilises air flow to generate a stream of filtered air for its users, creating an invisible shield that protects people from breathing in polluted air, while demonstrating live feed of the level of pollution to raise awareness.

Aura is part of Breathe Industries: co-founded with Joshua Summers, we deliver disruptive solutions for personal protection against air pollution.


  • MA Degree


    School of Design


    MA Global Innovation Design, 2015

  • I'm a product designer and social entrepreneur who's passionate about products and services that will impact people's lives. I believe design should be an authentic and natural translation of the human experience. This has driven me to focus on the design process, embedding a human-centred approach throughout to deliver a solution that fulfils the users’ needs. 
  • Degrees

  • BA Product Design, Central Saint Martins College of Art & Design, 2013; MA Global Innovation Design, Royal College of Art, 2015; MSc Design Engineering, Imperial College, 2015
  • Experience

  • Industrial design internship, Ron Arad Association, 2012; Product design internship, Xcellent Products International Ltd., 2009; Founder, Breathe Industries, 2014; Freelance graphic designe, 2009–15
  • Exhibitions

  • Utopia of Culture Maker, Milan Design Week, Milan, 2015; Tokyo Designers Week, Tokyo, 2014; Rio Tinto Sports Innovation Challenge, Winter Paralympics, London, 2014; New Designers, London, 2014; JTI Clean City Lab, Triennale Design Museum, Milan, 2010
  • Awards

  • Lotus Prize Incubator Award, 2014; Huawei Device Lotus Award, 2014; Tokyo Start Up Weekend International Award, 2014; Designathon People's Choice Award, 2013; International Glass Competition Award, 2010