Hong-Yeul Eom

MA work

Smell is probably the most undervalued sense within modern Western culture, which is strange considering that it has 
a lot of potential to influence emotion. The olfactory sense is directly linked to the limbic system, which is the seat of emotion in the brain. This explains why smell can be a powerful stimulus, evoking distant memories with even the smallest aroma.


What kind of aroma experiences can be created, in order to enrich the emotional environment of our daily lives?


Info

  • MA Degree

    School

    School of Design

    Programme

    MA Innovation Design Engineering, 2011

  • Smell is probably the most undervalued sense within modern Western culture, which is strange considering that it has 
a lot of potential to influence emotion. The olfactory sense is directly linked to the limbic system, which is the seat of emotion in the brain. This explains why smell can be a powerful stimulus, evoking distant memories with even the smallest aroma.


    What kind of aroma experiences can be created, in order to enrich the emotional environment of our daily lives?


  • Degrees

  • BA (Hons), Metal Art & Design, Hong-IK University, Seoul, Korea, 2008
  • Experience

  • Designer, Metal Sound Design, Seoul, Korea, 2007-9
  • Exhibitions

  • 100% Design, Earls Court, London, 2009; International Consumer Electronics Association Show, Las Vegas Convention Center, Las Vegas, USA, 2009
  • Awards

  • Winner, Best Concept, Vodaphone Future Agenda Awards, 2010; Winner, Innovation Award, Consumer Electronics Association Show Awards, 2009