Hernan Guardamagna
MA work
MA work
When Style becomes Function
The starting point of my collection was a conceptual design exercise I proposed myself. Different design movements have argued if what defines a ‘good design’ is function or style. I see footwear as the perfect field to develop a third position in which an object would be able to answer that question in such a way that function and style interact, determining each other mutually.
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I understand the aesthetic of any fashion object is a function that the item must satisfy. Moreover, I wonder if a pair of shoes can fulfil that purpose with more than one variant of use? Style became the starting point of the design process conditioning the functionality of my shoes.
Info
Info
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MA Degree
School
School of Design
Programme
MA Fashion Menswear, 2018
Specialism
footwear
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Contact
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+447940359074
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I am a fashion designer and I did an MA in footwear design at RCA. I believe fashion can be an intellectual discipline as industrial design is, and therefore my designs propose a conversation between several disciplines in order to create objects that not only fit into the fashion system but also respond to a theoretical inquiry. Footwear is the perfect field to expand that research as it is the balance between style and function.
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Degrees
- BA (hons) in Fashion Design, School of Architecture, Design and Urban Planning, University of Buenos Aires, Argentina
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Experience
- Studio Assistant at EDELINE LEE, London, 2016; Designer at Made in Leather – Boating, Buenos Aires, 2011- 2012; Designer at Airedelsur, Buenos Aires, 2010
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Exhibitions
- Buenos Aires Fashion Week, Spring/Summer Edition, 2012–2013
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Awards
- Citroën Creative Technologie Award Third Edition, 2012; Semillero UBA – Buenos Aires Fashion Week, Spring/Summer Edition, 2011-2013