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Helen van Baal

MA work

UNSCENE: An Experiment in Immersive Storytelling

What is the future of storytelling? How will we experience narratives in a future built around virtual reality? What form does this take for an audience that is increasingly demanding of stories that are personal and immersive?

UNSCENE takes storytelling into a more natural, more human direction. One that is free of the headset, yet still augmented. A world built around a character, rather than a tech demo. It is a space in which you become an agent of the narrative, as your fingerprints reveal the thoughts and memories of the room. It’s a vision for a future in which the technology never interrupts the magic of the story.


  • MA Degree


    School of Design


    MA Global Innovation Design, 2018

  • I design and create products, systems and interactions. I am passionate about design education and the intersection of design, technology and psychology.

    Some of my recent work focuses on human-technology interaction, storytelling and making emerging tech more approachable.

  • Degrees

  • B.Sc. Communication and Multimedia Design, 2012
  • Experience

  • Harvard Teaching Fellow, Center for Asia Leadership, Kuala Lumpur, 2017; Visiting Lecturer, Royal College of Art, London, 2017; Programme Lead, HPI School of Design Thinking, Berlin, 2017
  • Exhibitions

  • ID View, Pratt Institute, Brooklyn New York, 2015; Work-in-Progress Show, Royal College of Art, London, 2016; Work-in-Progress Show, Nanyang Technological University, Singapore, 2017; Work-in-Progress Show, Royal College of Art, London, 2018; Imperial College Work-in-Progress Show, Imperial College, London, 2017
  • Publications

  • Reflections on Design Thinking in Asia, Rethinking Asia, 2018