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Helen Mair

MA work

Objectively Seen

Reality and objective truth has been debated throughout human history. Since the Enlightenment, Western culture has replaced the Christian based system of truth with social structures based on reason and rationalisation. Big data and computational thinking are the latest paradigms that attempt to provide society with an impartial objective architecture. These can only converge towards this ambition as no system can avoid being influenced by its subjective human creators.

As machine learning sits on the threshold of glitch-free interpretation and calculation of the world around it, we lose comprehension of the inner workings, and fallibilities become hidden within perceived accuracy. This moment, on the precipice, we can still see ourselves outside of computation, but whether this separation lasts or whether society becomes absorbed into an objectivity defined by computational machines remains to be seen.


  • MA Degree


    School of Communication


    MA Information Experience Design, 2017

  • The focus of my practice through the MA programme has centred on the themes of perception, expectation, and objectivity in the everyday, with the intent of challenging or reframing existing archetypes. I have explored methods such as immersive installations, data led designs, and physically implemented digital interactions.

  • Degrees

  • Bachelor of Design (Communication Design), Swinburne University of Technology, 2004; Diploma of Arts (Design), Royal Melbourne Institute of Technology, 2000
  • Exhibitions

  • Making the Long Tail, White City Place, 2017; Zero01 Biennial, San Fransisco, 2012; The Creators' Project New York Event, New York, 2011