Breathe is a non-profit organisation providing services to citizens related to air pollution, to prevent respiratory diseases and other health problems, and to protect natural environments.
My objective was to design concept visualisations for Breathe. For instance, to purify outdoor air, I designed an artificial tree with the current UK Air Pollution Index displayed via the number of vents open at certain moment. Visual patterns also communicate the organisation's identity.
School of Communication
MA Information Experience Design, 2014
I am passionate about visual language, brand identity, conceptual typography, and other creative forms of data interpretation and multi-layered narrative. At the RCA my focus has been on translating information and research into visual and tangible outcomes.
- MDes Visual Information Design, Ewha Womans University, 2009; BFA Painting and Printmaking, Ewha Womans University, 2005
- Visual design specialist/visiting researcher, MIT Senseable City Lab, Cambridge MA, 2013; Teaching assistant, Ewha Womans University, Seoul, 2007
- Work-in-progress Show, Royal College of Art, 2014; Digital City Exchange, Victoria and Albert Museum, 2013; Work-in-progress Show, Royal College of Art, 2013; Designing for the Future 2063, London Transport Museum, 2012; Juan Media Festival, Cine Space Juan, Inceon, 2009; World Art College Vision Exchange, M-post Gallery, Seoul, 2007; 2nd International ASKO Celebration, Hansung University, Seoul, 2006; World Art College Vision Exchange, Camberwell College of Arts, London, 2006
- Second Place, Designing for the Future 2063 London Transport Museum, 2013