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Student Showcase Archive

Han Gil Song

MA work

MA work

ORBIT: Envisioning the future driverless car experience

The Orbit is a set of services for Samsung’s driverless car. It aims to empower users’ routine more productive and flexible by providing a range of services.

Driverless cars are coming, and they are likely to replace many cars on the road as modern cars replaced horses. The project aims to landscape a set of services for Samsung’s driverless cars to empower users’ routine and lifestyle with many features in collaboration with many external service providers. The service brings four main opportunities – capability, authenticity, autonomy and affordability – to users to meet diverse needs and expectations.

Info

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Service Design, 2016

  • Degrees

  • MA, Industrial Design, Seoul National University, South Korea, 2005
  • Experience

  • Senior designer, Samsung Electronics, 12 years
  • Awards

  • IF design awards, 2013, Samsung Galaxy S3, Smart phone; Korea Design Awards 2012, Samsung Galaxy S3, Smart phone; Good Design Awards, 2012, Samsung Galaxy S3, Smart phone; IF Design Awards, 2008, Samsung WEP410, Mobile headset; Brown Prize 2003, Renergy; JAD Architectural Design Awards, 2003 Over-Floor