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Gustav Borgefalk

MPhil work

The Future of Captology

This research concerns the future of Captology - computers as persuasive technologies. 

The border between biology and technology is getting increasingly blurred, as humanity approaches some form of technological singularity. In the light of rapidly accelerating technological development and vastly more invasive computing products, the power to shape human thoughts and minds is now in the hands (chips?) of technology to a larger extent than ever before.

How will computerized persuasion change when human minds become indistinguishable from artificial minds?


  • MPhil


    School of Design


    Service Design, 2017–2017

  • Gustav Borgefalk is a Swedish technologist and entrepreneur, currently investigating The Future of Captology - computers as persuasive technologies. 

    Before joining RCA as a research student, he co-founded and managed Sqore, a company that organizes global innovation and recruitment competitions to identify talented people and matches them with employers and scholarships. Gustav played a key role in growing Sqore to fifty employees and nearly a million members worldwide.

    Gustav advises global, corporate, university, and government clients on competition program design and has fostered relationships with clients such as The Economist and Google. Earlier, he also worked for the public relations agency Hill & Knowlton and with private equity firm Aronsson Group. He has been awarded Intel Top 50 Young Innovators of the World, been selected as a Millennium Fellow by the Atlantic Council and Leader of Tomorrow by St. Gallen Symposium. 

    Gustav attended a graduate studies program in exponential technologies and future studies at Singularity University/NASA in Mountain View and received an M.Sc. in Business Administration and Operations Management from Stockholm School of Economics.

  • Degrees

  • MSc in Business Administration, Stockholm School of Economics, 2011; GSP Professional Certificate, Singularity University, 2011
  • Experience

  • Co-founder and Chief Business Development Officer, Sqore and, Stockholm 2011-2017; CEO, Filehill Media, Stockholm, 2008-10; Account Executive, Hill & Knowlton, Stockholm 2005-07
  • Awards

  • Atlantic Council Millennium Fellow 2015; Intel EYE50, top 20 Innovators of the World, 2013; San Diego Venture Challenge, Winner, 2011; St. Gallen Wings of Excellence Award, 2007