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Guillaume Couche

MA work


What if movies could adapt to you and provide an experience designed to suit your personal tastes?

Fables re-invents cinema and offers dynamic narration while you watch movies. Sound and images are adjusted in real-time and the storytelling is influenced by the choices you make subconsciously. The same way different people will develop different points of view on the same subject, Fables offers different points of view on the same story.

The inspiration of this project takes its roots in the experience of oral storytelling, where every iteration of a story is different, depending on many factors, from the nature of the relation the speaker has with the audience to the questions that might be raised during the narration.

Fables explores the future of entertainment and takes advantage of upcoming technologies to bring a ready-to-use solution for filmmakers and sound designer who want to create interactive movies.


  • Guillaume Couche
  • MA Degree


    School of Design


    MA Innovation Design Engineering, 2014

  • I spent part of my childhood trying to build small wooden boats and big flying machines (they never took off). As a teenager, I discovered 3D animation and photo-compositing; it got me my first graphic-design jobs aged 16. Some years later, I became an engineer, worked for six years in different areas and eventually decided to go back to school and take some time to develop my own projects.

    I love dreaming, inventing, creating. I spend a lot of my time trying to envision what the future might be. I have a strong interest in learning through making (physical and digital prototyping), and I am deeply passionate about everything that has to do with light and motion (filmmaking, photography and kinetic art).

  • Degrees

  • MEng, Ecole Nationale Supérieure d'Arts & Métiers, 2006
  • Experience

  • Kinetic installation designer, Art+Com, Berlin, 2013; Team manager: engineering, GL Events, Paris, 2012; Packaging engineer, L'Oréal, Paris, 2007-11; Mechanical engineer, JCDecaux, Paris, 2006-7
  • Exhibitions

  • London Fashion Week, Somerset House, London, 2014; Work-in-progress Show, Royal College of Art, London, 2014; Future Manufacturing, Imperial College London, 2013; Imperial Festival, Imperial College London, 2013; Rio Tinto Sport Innovation Challenge, Object Gallery, Sydney, 2013
  • Awards

  • First Prize, Lexus Design Award, 2014; First Prize, Ford Urban Mobility RCA Award, 2013
  • Publications

  • Joseph Flaherty, 'An Oculus Rift Hack That Lets You Draw in 3-D',, 2014; Carly Ayres, 'In the Details: Building a 3D Sketchpad That Lets You Draw Objects in Midair', Core77, 2014; Anna Winston, 'Gravity Tablet Makes 3D Drawing "as easy as doodling on a piece of paper"', Dezeen, 2014; Jesus Diaz, 'This Cool Pad and Pen Lets You Sketch in 3D Using Augmented Reality',, 2014; Olivia B Waxman, 'This Edible Water Blob Could Replace Plastic Water Bottles',, 2014; Sarah Salovaara, 'Show-Focus: The Future of Pulling Focus',, 2014