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Guildor (Guido Tarricone)

MA work

Bridging the Poles

User's polarisation between opposing narratives on social media has contributed to the creation of echo chambers in which users reinforce their own preconceived views and prevented communication with people with different ideas, a phenomenon often defined as "the social media bubble". Although research has shown that at present it is not the algorithms we have to blame for this, but rather our own confirmation bias in a review of unmediated news, with this work I am suggesting that the situation could be actually reverted. Provided that most of the users tend in fact to the almost complete polarisation, an algorithm specifically designed to give more relevance to emotional dialecticism would then take advantage of the principles of emotional contagion to progressively disrupt those echo chambers, leadind to a more open and complex environment on social media.


  • MA Degree


    School of Humanities


    MA Contemporary Art Practice, 2017



  • My art practice revolves around creating conceptual structures in which one is free to move around, whereby I work primarily with performance as a medium. These structures I create allow one to act freely amongst certain predefined parameters, thus they hold enough space for self-expression but the overall system aims at heading in a precise direction.

    I think of my structures as instruments to investigate the complexities that mark our present cultural period and how they fall back on the individual and the community.

    My structures are also a response to the ease of content reinterpretation in our day and age, i.e. these structures permit the content produced to acquire a specific meaning and make it hard to attach a different meaning to the content even when it is taken out of context.

  • Degrees

  • Degree in copywriting, Accademia di Comunicazione, Milano, 2007
  • Experience

  • Copywriter, B-fluid, TBWA/Tequila, Forchets, Grey United
  • Exhibitions

  • Revolve Festival, Uppsala konstmuseum, Uppsala, Sweden 2017; I am NOT tino sehgal, Nahmad Projects, curated by Francesco Bonami, London, Uk, 2016; Performance festival, Light Eye Mind, London, Uk, 2016; CityLeaks, Cologne, Germany, 2015; Acqua, Bunker, Torino, Italy, 2014