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Georgia Newmarch

MA work

Fighting Dirty: Striking Out for Coal 1947-1974

My dissertation focuses on coal culture in Britain between 1947 and 1974. Looking at the formation of ideology and perceptions of power in the post-war period, the first half of the thesis focuses on film and public information surrounding coal. The second half looks at the overlooked Miner's Strike of 1972 and the the innovatory mechanism employed by the National Union of Mineworkers, the 'flying picket'. The dissertation begins to explore how we can consider industrial action as 'design', and is experimental in its approach. I view networks and circuits in tandem with each other, as I attempt to find a way of linguistically describing such processes and cultures. It demonstrates how within the discourse of design history, events – in this case political ones such as strikes – are not merely cultural contexts.


  • MA Degree


    School of Humanities


    MA History of Design, 2015

  • Pushing past the design history paradigm of production, mediation and consumption – instead consdering circuits and networks in tandem – my work focuses on how we can view the everyday to be design. It's not made by great men, specific 'designers' or solely the material and visual cultures within society. Instead the ideologies, processes and rituals that make up our 'day-to-day' are just as designed as physical objects. Throughout my time at the RCA I have developed an interest in infrastructure and the built environment, which means I now have turned into that person who talks about things like roads and railways a bit too much. I saw a great cast iron gasometer the other day! I also have an incredibly annoying habit of making popular culture references in my work, and trying to get in too many song lyrics.