Inside

Geetika Alok

MA work

I am a graphic designer and I explore the abstract entity of the alphabet and its ability to embrace culture through typography.

English is the universal language of our world, but it is not the same everywhere. English is interwoven into the vernacular languages of ‘others’, who speak it but make it different. South Asia presents a unique case of language contact, convergence and assimilation: the voices of ordinary people in India betray a tension between the indigenous language of identity and authoritative English, the language of the economy. My series of typographic works draws inspiration from the Indian decorative arts, exploring this love/hate relationship.

Info

  • MA Degree

    School

    School of Communication

    Programme

    MA Visual Communication, 2010

  • I am a graphic designer and I explore the abstract entity of the alphabet and its ability to embrace culture through typography.

    English is the universal language of our world, but it is not the same everywhere. English is interwoven into the vernacular languages of ‘others’, who speak it but make it different. South Asia presents a unique case of language contact, convergence and assimilation: the voices of ordinary people in India betray a tension between the indigenous language of identity and authoritative English, the language of the economy. My series of typographic works draws inspiration from the Indian decorative arts, exploring this love/hate relationship.

  • Degrees

  • Professional Educational Diploma, School Leavers' Programme, National Institute of Design, India, 2005
  • Experience

  • Senior graphic designer, TSK Design, Bangalore, India, 2005-8; Freelance designer, Penguin/ Hewlett-Packard Company, Bangalore, India, 2008; Presentation, Shristhi School of Art & Design, Bangalore, India, 2008
  • Exhibitions

  • MAP/Making Project, Bath International Music Festival, Bath, 2009; Man Group Photography Exhibition, Royal College of Art, London, 2009
  • Awards

  • DFID Commonwealth Scholarship, Department of International Development/Royal College of Art Joint Scholarship Award, 2008-10; Royal College of Art Travel Award, 2009