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Ge Cheng

MA work


AirWatt is a revolutionary wireless charging product and service system to power up our devices over the range of two metres. It is an alternative solution to the hassle of external battery packs and bulky chargers. 

Charge calm and carry on! 


Big data means big power consumption. This creates massive challenges for individuals and businesses. 

Throughout a quantitative research done by Commuters’ Daily Battery Consumption Survey on January 2018, 56% of people’s wellbeing is maintained by the tiny battery bar. And they ask for bigger batteries with more capacity to keep their connectivity, productivity. 

However, such need is supported by an unsustainable battery industry. We hold 21st century technology in our hands, but employ 19th century supply chains in order to produce it. 


What if there was an alternative solution, powering up our smart devices with greater sustainability in the era of big data.


The energy is being wirelessly and safely transferred, when transmitters and receivers are coupling together. Our wellbeing and productivity are being pumped up, when the cutting edge technology and crafted using experience are hand-in-hand.

AirWatt is a revolutionary wireless charging product and service system to power up our devices over the range of two metres. It is an alternative solution to the hassle of external battery packs and bulky chargers. 

AirWatt is like a battery in the cloud. When we need it, it supplies instantly around our urban lives. We can charge our devices at the table and on the go in tons of places in cities, for instance, in offices, at bus stops, tube stations, even in some Ubers. We just start the subscription by swapping our used battery packs with AirWatt, and get a year long free account. 

Rather than to download another App, with AirWatt SDK being embedded in a wide range of Apps, we use Google Map, Facebook, Twitter, Starbucks, WeWork App etc. as usual to find hot spots, rent receivers, charge devices, and manage accounts. 

AirWatt. Charge calm and carry on!



People's wellbeing is guaranteed with AirWatt. Now, AirWatt is a 21st Century solution solving 21st Century problems. Consumers feel practically good as well as ethnically good. Businesses could also be benefited from the technology by upgrading customer experiences. Our test users say:

"To be honest, it is a relief. I don't have worry about running out of battery every day. Using AirWatt rather than power bank, this is a way to do some social good as well as some practical good." -- Hannah, Journalist, A AirWatt Test User, London

"AirWatt helps us increase the sales by attracting more customers and elongating customers' dwelling time." -- Yang, Owner of Master Cafe & Restaurant, Newcastle

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  • MA Degree


    School of Design


    MA Service Design, 2018

  • Ge Cheng is a trained service designer, entrepreneur, who can blend intelligences of left brain and right brain and deliver impact with financial and social value. He is also an inventor holding 13 patent-pending inventions.

    Prior to his education at Royal College of Art, we worked at Mercedes-Benz for 5 years as the lead of innovation and design in Daimler China to expand and manage innovation portofilio of Mercedes Benz passenger vehicles. Projects include F015 Luxury In Motion, A-Class (W177), C-Class (W205), E-Class (W213), S-Class (W223).  Topics are across Telematics and Connectivity, Car Sharing, Autonomous Driving, as well as Electrification. 

    Since 2016, Ge has actively involved with start ups in UK and China as a role of service designer. Delivering actionable strategies, propositions, user-centred design solutions, and design thinking cultures etc., he applies rich assets, playful interactions and innovative mindsets from service design over different businesses at scale, including automotive AI, enabling technology for smart cities etc.. 

    As a service designer, Ge has the ambition to expand the portfolio and deliver more impact across industries and across cultures in next years.

  • Degrees

  • MsC Automotive Design and Engineering, Hong Kong Polytechnic University, 2010; BEng Electrical and Electronic Engineering and Automation, Huazhong University of Science and Technology, 2009
  • Experience

  • Senior Innovation Designer, Daimler Greater China Ltd, Beijing, 2011-2016
  • Exhibitions

  • AirWatt, Smart Building 2018, UBS, London 2018; UISEE Urban Mobile Box, CES 2017, Las Vegas 2017