Freyja Sewell

Freyja Sewell is a designer who creates for the mind. Much of her work is aimed at facilitating privacy and mindfulness within our increasingly hectic and hyper-connected world. She explores this through both traditional furniture and cutting edge technologies, creating spaces and tools for increased metacognition and mental wellbeing using minimum negative environmental impact materials and process.

Freyja believes that rather than passively allowing technology to change us by shortening our attention span, isolating us in echo chambers and exploiting our addictive tendencies, we must proactively harness it to shape our minds, and so our future, for the better. 

She is passionate about the potential of Mindfulness Meditation, believing it to be one possible path to a species-wide shift in perception, where we stop seeing ourselves as lonely, isolated individuals, pitted against each other and our environment, and move to a new perception of ourselves as unique instances of energy, part of a vast web of interconnectivity.

Freyja often works with wool or recycled PET felt, pioneering new applications and manufacturing processes for this ancient, sustainable material. 

Freyja graduated from 3D Design at Brighton University in 2011. During her degree, she won a scholarship to Nagoya University of Arts, which provided an inspiring insight to Japanese design culture, a core continuing source of inspiration to her personal and professional life.

Her HUSH chair is in production by Raskl Design and has been part of multiple exhibitions and articles. In 2012 she was awarded the London Design Museum Residency and her past clients include Selfridges and Unilever.

Freyja has recently returned to London after two years living and working in Tokyo. During her stay she attained JLPT3 Japanese Language Proficiency and spent time working with Nendo and Kengo Kuma whilst completing the prestigious Daiwa Scholarship. She was awarded the Furniture Makers Guild Bursary to undertake her studies at the RCA.