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Freyja Sewell

MA work

Metacognition Revolution

The Metacognition Revolution uses Mindfulness Meditation technology to help bring about a positive revolution of thought. There are two projects, Expansion and Contraction, that both use live data extracted from the brain during Meditation via EEG Sensors to deliver live bio-feedback. The project is a collaborative exploration from a talented team including MIT research affiliate neuroscientist Judson Brewer, 3D artist Martin Salfity, director Benjamin Chapman, and material experts Kobleder and The Collective. 

The last few decades have produced a wealth of new knowledge about how the eighty-six billion nerve cells in your brain, each with about ten thousand synapses, form an ever-changing network of hundreds of trillions of synaptic connections. We are beginning to understand how we can shape this network, positively affecting every aspect of our interaction and connection with the outside world. The Metacognition Revolution uses cutting edge science to create a functional future narrative of Meditation as a tool for human development. Offering practical training to the individual and an increased understanding of the potential wider benefits to our society.

Rather than passively allowing technology to change us by shortening our attention span, isolating us in echo chambers and exploiting our addictive tendencies, we must proactively harness it to shape our minds, and so our future, for the better. I, and others, believe that Meditation is one possible path to a species-wide shift in perception, where we stop seeing ourselves as lonely, isolated individuals, pitted against each other and our environment, and move to a new perception of ourselves as unique instances of energy, part of a vast web of interconnectivity.

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Design Products, 2018

  • Freyja Sewell is a designer who creates for the mind. Much of her work is aimed at facilitating privacy and mindfulness within our increasingly hectic and hyper-connected world. She explores this through both traditional furniture and cutting edge technologies, creating spaces and tools for increased metacognition and mental wellbeing using minimum negative environmental impact materials and process.

    Freyja believes that rather than passively allowing technology to change us by shortening our attention span, isolating us in echo chambers and exploiting our addictive tendencies, we must proactively harness it to shape our minds, and so our future, for the better. 

    She is passionate about the potential of Mindfulness Meditation, believing it to be one possible path to a species-wide shift in perception, where we stop seeing ourselves as lonely, isolated individuals, pitted against each other and our environment, and move to a new perception of ourselves as unique instances of energy, part of a vast web of interconnectivity.

    Freyja often works with wool or recycled PET felt, pioneering new applications and manufacturing processes for this ancient, sustainable material. 

    Freyja graduated from 3D Design at Brighton University in 2011. During her degree, she won a scholarship to Nagoya University of Arts, which provided an inspiring insight to Japanese design culture, a core continuing source of inspiration to her personal and professional life.

    Her HUSH chair is in production by Raskl Design and has been part of multiple exhibitions and articles. In 2012 she was awarded the London Design Museum Residency and her past clients include Selfridges and Unilever.

    Freyja has recently returned to London after two years living and working in Tokyo. During her stay she attained JLPT3 Japanese Language Proficiency and spent time working with Nendo and Kengo Kuma whilst completing the prestigious Daiwa Scholarship. She was awarded the Furniture Makers Guild Bursary to undertake her studies at the RCA.  

  • Degrees

  • BA 3D Design, University of Brighton, 2011
  • Experience

  • Designer, Fatboy, 2011; Designer, Selfridges, 2013; Designer, Unilever, 2013; Designer, Bittersuite, 2014; Designer, Nendo, 2016; Furniture Consultant, Kendo Kuma, 2016; Designer, The Collective, 2017
  • Exhibitions

  • Kyakusan, Nagoya, Japan, 2011; Designer in Residence, London Design Museum, UK, 2013; Useful Beautiful, Geffrye Museum, UK, 2014; Wool House, Campaign for Wool, UK, 2014; BnA Art Hotel, Koenji, Japan, 2016; Green Heroes, Grand Designs Live, UK, 2011; Kami, Designer in Residence, Hackerfarm, Japan, 2016; Mixed Reality, Microsoft Design Expo, USA, 2017
  • Awards

  • Design Scholarship to Bedales School, 2006; Scholarship to Nagoya University of Arts, Japan, 2010; Designer in Residence, London Design Museum, 2013; Daiwa Scholarship, Japan, 2016; Hackerfarm Designer in Residence funded by the Sasakawa Foundation, 2016
  • Publications

  • Graduate Roundup, Icon, August, 2011; Material Values Wool, The Economist, Apr/Mar 2017; Midcentury Modern, The Sunday Times, Sept 2013; The New Nomads, book by Gestalten & ­Michelle Galindo, March, 2015