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Francois Rocci

MA work

Communication Apparatus

From a product and furniture design background, Francois wanted to apply his skills to the design of more meaningful furniture. For his MA project, he has focused his research on the difficulties around communication about sensitive topics.

His project is composed of a set of furniture seen as experimental apparatus, in order to help understand how an interaction could be influenced by furniture. The role is not just to create a debate, but also to show how to facilitate one.

This creates a platform that encourages certain types of behaviours by changing forms and arrangements to frame the discussions. Allowing each person to feel empowered to talk, the objects embrace a system dictating interactions and behaviours before the discussions actually happen. Different heights, comfortability and positioning are influencing the power dynamics of the users, which therefore influences the proceedings of the conversations.


  • MA Degree


    School of Design


    MA Design Products, 2018

  • Francois studied Product and Furniture Design BA at Kingston University in 2016, and has designed in the United States, France and the UK. His work is based on classic and essential products that are both understated and timeless, turning those products into something modern and functional. The aesthetic value of the objects he designs is equal to the social benefit they provide. For him, design should always be controlled, with a direction and a precise discipline to follow. The aesthetic objective he applies to his work enhances asymmetry, minimalism and a sense of equipoise. The notions of equity and inclusivity are considered as equal importance to the aesthetics, focusing on the theme of communication of difficult topics between the users.

  • Degrees

  • BA Product and Furniture Design, Kingston University, London, 2016; Graphic Design Courses, Central St Martins, London
  • Experience

  • Designer/Product Developper, Atelier de Troupe, Los Angeles, USA; Freelance Product Designer, London, UK; Assistant Designer, Bower Studios NYC, NY, USA; Project Manager (intern), Vegetal Atmosphere, Paris, France
  • Conferences

  • Publications

  • Stella Telegraph Magazine, The Telegraph, August 2016