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Student Showcase Archive

Florian Tiefenbach

MA work

MA work

  • Penzai

    Penzai, 2018

  • Interviews

    Interviews, 2018

  • CoCreation

    CoCreation, 2018

  • Wireframes

    Wireframes, 2018

  • User Testing

    User Testing, 2018

  • Creating the brand

    Creating the brand, 2018

  • Putting it online to collect feedback

    Putting it online to collect feedback, 2018

PENZAI.IO

While the fundamental supply and demand equation of 'work for competency' endures today, the environment around businesses has changed. Disruptive digital technology has sped up communication and brought the world closer together. Today’s fast-changing markets make long-term planning obsolete and forces organisations to be much more responsive than they have been in the past. One crucial aspect of achieving greater agility is the ability to reinforce the permanent workforce with flexible and fluid labour which can be activated and deactivated on demand. Luckily, there is a new generation entering the work market, a significant number of whom prefer working in these flexible models instead of conventional long-term employment. The problem is, today most organisations don't know how to engage and retain this new type of worker; they struggle because the fundamental equation is extended with questions about purpose and learning opportunities.

PENZAI changes how talent is matched with organisations. Instead of focusing on people’s past experience, PENZAI understands peoples’ aspirations and personal development. It leverages this knowledge to connect the right candidates with businesses that will support their pathway. These relationships help organisations to incubate a roster of flexible talent.

Info

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Service Design, 2018

  • Florian is an experienced Software Engineer and Designer with over 10 years’ experience working in different roles within multiple industries. Before coming to the RCA he worked as a Senior Software Engineer for a German IT Consultancy. He has a bachelor’s degree in Computer Science and graduated from the RCA with a Master of Arts in Service Design. Florian believes in the power of Human-Centred Approaches and wants to apply his experience to make a change in the world of work and workplaces. He considers himself as a highly motivated and supportive team player. Through his curiosity and empathy he is able to adapt to different environments and new challenges quickly. His closest friends value that he has an honest and open mindset in every aspect of life. 


    Oh! And, it is difficult for him to decide which hobby he loves more: board games or sailing!

  • Degrees

  • Bachelor of Science, Hochschule Heidelberg, 2010
  • Experience

  • Senior Software Engineer, adesso AG, Cologne, 2014-2017; Software Engineer, Eurofins AG, Cologne, 2012-2014; Software Developer, Movilizer GmbH, Mannheim, 2009-2012; Graphic Designer, Brainpark Advertising Agency, Mannheim (GER), 2004-2006
  • Awards

  • Winner School Drawing Contest, 1994
  • Publications

  • Nachricht aus dem Hintergrund, Windows Developer, 11.16; WPF– ein gallisches Dorf?, Windows Developer, 10.16; Von XAML zu XAML, Windows Developer, 8.16; Immer an den User denken! Integration von Usability in agilen Projekten, Entwickler Magazin,12.15