Service innovation of London property rental
“ For expats who are coming to London and new to the city, SETTLE is an integrated service that would help them rent a property which match their needs.
Unlike other estate agents, SETTLE would offer guidance from day one when they decided to move and then educate, prepare them for the entire rental process.”
School of Design
MA Service Design, 2017
+44 (0)7481 938884
Based in London, originated from Hong Kong. I was educated in the UK and worked at several international research & advertising/ media agencies doing Consumer Insights / Strategic Planning works prior my study in the RCA.
After gaining much experience in advertising I embarked on a mission to improve the quality of lives therefore I studied service design. It is a life changing experience and I've enjoyed the intensive immersive learning-thinking-making RCA design school experience which empowers me to transform myself into a Service Designer.
I am fanatical about human centred design or simply good designs. Design should be like water as " the best virtue is like water - which benefits all things but does not contend with them."
- Master of Science, University of Warwick, 2004; Bachelor of Engineering, University of Warwick, 2003
- Associate director, Insights, GroupM Knowledge, Hong Kong, Sept 2013 – Sept 2015; Strategic planner, Maxus, Hong Kong, July 2011 – Aug 2013; Manager, Consumer Insights, Optimum Media Directions (OMD), Hong Kong, Aug 2006 – Sept 2010,