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Emma Laurin

MA work

The 2011 earthquake in Northern Japan was the most damaging in Japanese history. The Greater Tokyo Area, with 35 million inhabitants, is the largest metropolitan area in the world, with an estimated 70% chance of a major earthquake striking in the next four years: an earthquake of a similar scale here would result in a massive humanitarian disaster.


‘KeaTag’ concentrates on the difficulties of finding people trapped alive after a disaster within a limited response time, repurposing standard office ID cards to collect data by sensing motion, temperature and distance from a central point, which is mapped as a tool for rescue workers. Survivors and family members can track their relatives and find out if they are located or rescued.


Info

  • MA Degree

    School

    School of Design

    Programme

    MA Innovation Design Engineering, 2012

  • The 2011 earthquake in Northern Japan was the most damaging in Japanese history. The Greater Tokyo Area, with 35 million inhabitants, is the largest metropolitan area in the world, with an estimated 70% chance of a major earthquake striking in the next four years: an earthquake of a similar scale here would result in a massive humanitarian disaster.


    ‘KeaTag’ concentrates on the difficulties of finding people trapped alive after a disaster within a limited response time, repurposing standard office ID cards to collect data by sensing motion, temperature and distance from a central point, which is mapped as a tool for rescue workers. Survivors and family members can track their relatives and find out if they are located or rescued.


  • Degrees

  • Diploma, Graphic Arts, Universidad Politécnica de Valencia, Spain, 2009; BSc, Product Development & Design, Malmö University, Sweden, 2008
  • Experience

  • Industrial designer, summer internship, Nendo, Tokyo, 2011; Packaging designer, East Side Tokyo, Tokyo, 2009–10; Industrial designer and product developer, Acierta Product Team, Valencia, Spain, 2008–9
  • Exhibitions

  • Work-in-progress Show, Royal College of Art, 2012; Beyond the Screen, 12 Star Gallery, London, 2011
  • Awards

  • Prizewinner, Eco Design, Concurso Nuevo Diseño, Spain, 2008; Dr Marcus Wallenberg Scholarship, 2010–12; Hans Werthén Scholarship, The Royal Swedish Academy of Engineering Sciences, IVA, 2011