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Student Showcase Archive

Ed Tam

MA work

MA work


We love shopping abroad.

Britons spent £ while on holiday overseas. Chinese tourists alone brought £1.2bn worth of goods on our high streets.

At the same time, global air travel is growing year-on-year. According to the International Air Transport Association (IATA), there were 1.2bn global international air passengers in 2013. And of these 1.2bn travellers, it is estimated that only 50–80 per cent of their baggage allowance was used.

Volare is designed to fulfil our desire for foreign exotic goods by utilising global travellers as shopper-couriers; empowering globally minded individuals to discover and purchase goods from around the world.



  • MA Degree


    School of Design


    MA Service Design, 2015

  • Ed is design strategist specialising in new service innovation and premium branded experiences. Prior to studying at the Royal College of Art, Ed was a senior marketing executive at Nike Inc and has held a number of senior positions in leading communication networks.