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Duck-Soo Choi

MA work


“I know why you run fast; I see how you run better.”

X-STRIKE is a new service platform in order to share people’s running performance process in real time. So far, most sports-related smart devices and services have focused on capturing records of running performance. However, this is the time to change our perspective from the result to the process. "3D Generative Locomotion Graphy", created by foot-strike patterns of runners, can describe the characteristics of the player's running process, so that if we share the information of the foot-strike pattern, we can compare our running performance to others or mimic a role model’s running know-how intuitively in real-time. This platform can improve our running performance and we can enjoy a more dynamic experience of running.


  • MA Degree


    School of Design


    MA Innovation Design Engineering, 2015

  • Since 2013, I've been studying Innovation Design Engineering, which is double Master's course, MA and MSc, between the Royal College of Art and Imperial College London. 

    I am very interested in integrating design and engineering for true innovation in improving the quality of human life. This Master's course has helped me understand engineering perspectives better. I have tried to convergence advanced technologies with industrial design in order to introduce a brand-new experience for people.

  • Degrees

  • BA Industrial Design, Konkuk University, 2009
  • Experience

  • Internship, Future Energy Design, Moret sur Loing, 2014; Chief innovation officer, ONNUE DESIGN, Seoul, 2012–13; Designer, Seol Design Consulting, Seoul, 2009–12; Design internship, Pantech Co., Seoul, 2006–07
  • Exhibitions

  • Peace of Design, Tel Aviv, 2014; Rtisic, London, 2014; Work in Progress Show, Royal College of Art, London, 2014; Design is Virtue, Seoul, 2009; Konkun University Graduation Exhibition, Seoul, 2008; Seoul Living Design Fair, Seoul, 2006
  • Awards

  • International Design Award, 2015; Africa Mobility Award, 2014; Good Design Award, 2013; Seoul International Design Olympiad Award, 2010; Public Design Competition Award, Seoul, 2007; LG Electronics X-Canvas Idea Award, 2006; Industrial Design Competition Award, 2006; Konkuk University Scholarship Award, 2005