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Dongwon Lee

MA work


An iconic concept car to promote SpaceX project

The heart of modern marketing is the image of brands. Product performance, functionality, and affordability are keywords that drive consumption, but now, an image is more important. An image is an abstract concept and an atmosphere that can be felt by consuming certain products. And car design itself can be a means of promoting a brand. My project is a promotion-oriented project that creates a fascinating brand image by assuming SpaceX project as a brand and designing an iconic concept car for the brand. By doing so, it stimulates the imagination and curiosity of the universe and Mars, drawing people's attention and investment.


  • MA Degree


    School of Design


    MA Vehicle Design, 2018

  • Design has the power to move people's minds. As a vehicle designer, I believe drawing the features of vehicles is a part of vehicle designing. Designers also need to understand social issues and trends. Good design reflects the times, and its beauty does not fade until long afterwards.

  • Degrees

  • BA Metalwork & Jewellery, Kookmin University, 2014
  • Experience

  • Transportation Design Intern, Design Storz, Zell am See, Austria, 2017; Transportation Design Intern, Helen Hamlyn Centre for Design, London, UK, 2016
  • Awards

  • Finalist, Coachmakers Centenary Bursary Award, 2018; Participation Prize, Auto Design Award, 2017; Finalist, Move Award, 2017