David Freemyer

We created the idea of Edit in collaboration with Telefonica’s moonshot factory, Alpha Health. The project brief was aimed at exploring new approaches to health and wellbeing through the use of digital services and machine learning.

We’ve approached health and wellbeing from a ritual point of view, because our behaviours, good or bad, are driven by the rituals in our lives. This led to an idea about helping people deconstruct current rituals, in order to create new ones, which will allow them to achieve their wellbeing goals more easily.

Edit is a service that helps you edit things in and out of your life through enriched tracking and mini-experiments. By combining your own actions with personal insights, we start to work towards the idea that your data can, and should, be used to give you agency over your health and wellbeing. Our vision is to create a platform that gives people total agency over their wellbeing, as they define it.