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Student Showcase Archive

Daniela Paredes Fuentes

MA work

MA work

Wonder. Data Driven Dynamics

Wonder is a responsive textile animated by data. It seeks to illustrate a world where digital information is no longer behind a screen.

We face a reality full of screens simulating what was once physical. Increasingly, we see objects disappearing to be substituted by apps. Meanwhile, what remains physical, is equipped by sensors digitalizing life.  I have found myself in the crossing point between tangible design and the possibilities of the digital world. Wonder contributes to a future where data means much more than information on screens or smart realities that suppress serendipity and surprise. The trainers created with Wonder change based on the person’s data produced while running.  It illustrates the possibilities of bringing the ever-growing data into everyday objects. Where it becomes a seamless and almost invisible motor to animate and enchant the elements in our lives.



  • Dany
  • MA Degree


    School of Design


    MA Innovation Design Engineering, 2014

  • I merge two very different and very similar worlds of creation, design and science. I know the possibilities of technology, I challenge its limitations and I combine them with a strong human design. I push boundaries in any direction to create the optimal and extreme user experience on every single project I do. 

  • Degrees

  • BSc Industrial Design, Instituto Tecnologico y de Estudios Superiores de Monterrey, 2009; MA Exchange, Ingvar Kamprad Design Centrum Lund University, Sweden, 2008
  • Experience

  • Interaction creative, The Interaction Collective, London, 2014; Futures designer, Future Seeds Creative Workshop, Samsung, London, 2014; Creative technologist, The Design Engineering Group Imperial, 2013; Design collaboration, MUJI, Tokyo, 2013; Experience creative technologist, Ecospin Kinetic Energy Through Sport, Mexico City, 2011, 2013; Systems designer, Materia Verde Waterless Urban Toilets, Mexico City 2011, 2013; Senior designer, Arquitectura Norte, Madrid, 2010; Merchandising internship, L’Oréal , Mexico City, 2009; Junior designer, Creativo Tres 2009, 2010
  • Exhibitions

  • MUJI Award Exhibition, Atelier MUJI, Lixing Hangzhou, 2014; MUJI Award Exhibition, Atelier MUJI Shanghai iapm, 2014; Gravity Sketch Demo, Milan Design Week, Italy, 2014; Work-in-progress Show, Royal College of Art, 2014; Fashion Week Steven Tai Interactive Video, Somerset House, London, 2014 ; Imperial Festival, Imperial College London, 2013; Rio Tinto Sports Innovation Challenge, Imperial College, London 2013; Rio Tinto Sports Innovation Challenge, Object Gallery, Sydney, 2013; Future of Manufacturing, Imperial College, London 2013; Soft Mobility Exhibition, Form/Design Center, Malmo, 2009 ; Stockholm Design Week, Greenhouse Stockholm Furniture Fair, Stockholm, 2009; Hiperentrega, ITESM CCM, Mexico City, 2007
  • Awards

  • Wining Work, MUJI Award 2014; Development Grant, Rio Tinto Sports Innovation Challenge 2013; Finalist, Furroshiki Textile Design Contest, Mexico-Japan, Mexico City, 2009; First Prize, Hiperenrega, Mexico City, 2007
  • Publications

  • James Pallister, 'Drawing in 3D will soon be as "intuitive as sketching with paper"', DEZEEN, 2014; Joseph Flaherty, 'An Oculus Rift Hack That Lets You Draw in 3-D', WIRED, 2014; Mark Wilson, 'Gravity Sketch Tablet Lets You Draw In Mid-Air', FastCompany 2014